Publishing Venture Launches a New Revenue Model for Grassroots Football Clubs

Could the future of grassroots fundraising lie not in asking families for more, but in creating something they genuinely want?

Grassroots football has never been short of fundraising ideas.

Raffles, sponsored events, race nights and other activities have helped clubs generate much-needed income for generations. But behind almost every fundraiser sits one resource grassroots football can never have enough of:

People’s time.

Coaches already coach. Secretaries organise. Committee members keep clubs running. Parents spend evenings and weekends travelling to training sessions, matches and tournaments.

So perhaps clubs should ask a different question.

Instead of“How can we raise more money?”, what if we asked:

“How can we create additional revenue without continually asking volunteers and parents to do more?”

That thinking sits at the heart of Maranovo.

Rather than simply asking families to support another fundraiser, Maranovo partners with grassroots clubs and academies to develop professionally published Club Annuals, personalised football books, player-development resources and football-themed educational books. The company’s stated aim is to create meaningful club income while celebrating players, supporting development and encouraging learning. 

The difference is simple.

Create something people genuinely value.

A professionally produced Club Annual can celebrate players, teams, coaches, achievements and the history of a club. It can give a young footballer the excitement of seeing themselves featured inside a real football publication while giving families something they can keep long after the season has finished. Maranovo’s Club Annual model also provides participating clubs with commission from book sales. 

Perhaps that’s where grassroots fundraising can begin to change.

Instead of constantly asking:

“What fundraiser are we doing next?”

Clubs can start asking:

“What can we create next?”

Because the smartest way to generate club revenue might not always be asking people to give more.

It might be giving them something worth keeping.

MARANOVO

More than a sponsor. A partner in club success.